From: Steve Wingate
Subject: SNET: Coke on tap
Date: 19 Mar 2001 06:48:40 -0500
To: IUFO , SNETNEWS
-> SNETNEWS Mailing List
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Date sent: Mon, 19 Mar 2001 10:24:53 +0000
From: Johannes Schmidt IV
Subject: [CTRL] Coke on tap
To: CTRL@LISTSERV.AOL.COM
Send reply to: Conspiracy Theory Research List
I must confess I am a sanctimonious ex-coke addict. I quit the stuff when my
teeth started falling to pieces and I just couldn't drop any of the extra weight
I was carrying.
This story serves as a warning.
>From the updated daily
http://leviathan.weblogs.com
http://www.theaustralian.com.au/common/story_page/0,4511,1814497%5E2702,00.html
Plans for Coke on tap at home
By Rupert Steiner
19mar01
IT may be a pipedream – or perhaps just a plain daft idea – but the
Australian-born chief executive of Coca-Cola, Douglas Daft, is planning to
compete with water by channelling Coke through taps in customers' homes.
He has sunk venture capital into an innovations unit in New York that has
created a system to mix carbonated water with Coke's secret syrup and
pipe it around houses. "We have developed a prototype," he said. "You
would have water mixing automatically with the concentrate and then
connect it all up so that when you turn on your tap, you have Coke at home.
"There's a lot more to it than that to ensure quality, and it has to be a sealed
unit so people can't alter the formula to destroy the value of the brand."
Pubs and fast-food chains already use similar systems, but Mr Daft is keen
to take the concept a step further.
"There's not a market yet," he said. "People still like to physically go and
buy things, but one day, yes, this will be a reality."
Another Daft idea has been to sink $1.5 million into an innovations unit
trying to develop something called "Coke space" – an area where
teenagers can hang out.
"It is being funded and developed in Europe," he said. "The unit is trying to
define what a Coke space means to a teenager, so we can provide
something a teenager would want to come to."
The project began with the idea that teenagers hang out beside phone
boxes because there is nowhere else to go where they feel comfortable.
"Teenagers do like to sit down and chat about intelligent things, and they
need to have somewhere to do that, so it came from that idea," Mr Daft
said.
The Sunday Times
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