THE BATTLE FOR YOUR MIND
                                by Dick Sutphen

                     Persuasion & Brainwashing Techniques
                        Being Used On The Public Today


                             SUMMARY OF CONTENTS:

       The Birth of Conversion/Brainwashing in Christian Revivalism in
       1735.  The Pavlovian explanation of the three brain phases.
       Born-again preachers:  Step- by-Step, how they conduct a revival
       and the expected physiological results.  The "voice roll"
       technique used by preachers, lawyers and hypnotists.  New
       trance-inducing churches.  The 6 steps to conversion.  The
       decognition process.  Thought-stopping techniques.  The "sell it
       by zealot" technique.  True believers and mass movements.
       Persuasion techniques:  "Yes set," "Imbedded Commands," "Shock
       and Confusion," and the "Interspersal Technique." Subliminals.
       Vibrato and ELF waves.  Inducing trance with vibrational sound.
       Even professional observers will be "possessed" at charismatic
       gatherings.  The "only hope" technique to attend and not be
       converted.  Non-detectable Neurophone programming through the
       skin.  The medium for mass take-over.


    I'm Dick Sutphen and this tape is a studio-recorded, expanded version
    of a talk I delivered at the World Congress of Professional Hypnotists
    Convention in Las Vegas, Nevada.  Although the tape carries a copyright
    to protect it from unlawful duplication for sale by other companies, in
    this case, I invite individuals to make copies and give them to friends
    or anyone in a position to communicate this information.

    Although I've been interviewed about the subject on many local and
    regional radio and TV talk shows, large-scale mass communication
    appears to be blocked, since it could result in suspicion or
    investigation of the very media presenting it or the sponsors that
    support the media.  Some government agencies do not want this
    information generally known.  Nor do the Born-Again Christian movement,
    cults, and many human-potential trainings.

    Everything I will relate only exposes the surface of the problem.  I
    don't know how the misuse of these techniques can be stopped.  I don't
    think it is possible to legislate against that which often cannot be
    detected; and if those who legislate are using these techniques, there
    is little hope of affecting laws to govern usage.  I do know that the
    first step to initiate change is to generate interest.  In this case,
    that will probably only result from an underground effort.

    In talking about this subject, I am talking about my own business.  I
    know it, and I know how effective it can be.  I produce hypnosis and
    subliminal tapes and, in some of my seminars, I use conversion tactics
    to assist participants to become independent and self-sufficient.  But,
    anytime I use these techniques, I point out that I am using them, and
    those attending have a choice to participate or not.  They also know
    what the desired result of participation will be.

    So, to begin, I want to state the most basic of all facts about
    brainwashing:  IN THE ENTIRE HISTORY OF MAN, NO ONE HAS EVER BEEN
    BRAINWASHED AND REALIZED, OR BELIEVED, THAT HE HAD BEEN BRAINWASHED.
    Those who have been brainwashed will usually passionately defend their
    manipulators, claiming they have simply been "shown the light"....or
    have been transformed in miraculous ways.


    THE BIRTH OF CONVERSION

    CONVERSION is a "nice" word for BRAINWASHING....and any study of
    brainwashing has to begin with a study of Christian revivalism in
    eighteenth century America.  Apparently, Jonathan Edwards accidentally
    discovered the techniques during a religious crusade in 1735 in
    Northampton, Massachusetts.  By inducing guilt and acute apprehension
    and by increasing the tension, the "sinners" attending his revival
    meetings would break down and completely submit.  Technically, what
    Edwards was doing was creating conditions that wipe the brain slate
    clean so that the mind accepts new programming.  The problem was that
    the new input was negative.  He would tell them, "You're a sinner!
    You're destined for hell!"

    As a result, one person committed suicide and another attempted
    suicide.  And the neighbors of the suicidal converts related that they,
    too, were affected so deeply that, although they had found "eternal
    salvation," they were obsessed with a diabolical temptation to end
    their own lives.

    Once a preacher, cult leader, manipulator or authority figure creates
    the brain phase to wipe the brain-slate clean, his subjects are wide
    open.  New input, in the form of suggestion, can be substituted for
    their previous ideas.  Because Edwards didn't turn his message positive
    until the end of the revival, many accepted the negative suggestions
    and acted, or desired to act, upon them.

    Charles J.  Finney was another Christian revivalist who used the same
    techniques four years later in mass religious conversions in New York.
    The techniques are still being used today by Christian revivalists,
    cults, human- potential trainings, some business rallies, and the
    United States Armed Services.....to name just a few.

    Let me point out here that I don't think most revivalist preachers
    realize or know they are using brainwashing techniques.  Edwards simply
    stumbled upon a technique that really worked, and others copied it and
    have continued to copy it for over two hundred years.  And the more
    sophisticated our knowledge and technology become, the more effective
    the conversion.  I feel strongly that this is one of the major reasons
    for the increasing rise in Christian fundamentalism, especially the
    televised variety, while most of the orthodox religions are declining.


    THE THREE BRAIN PHASES

    The Christians may have been the first to successfully formulate
    brainwashing, but we have to look to Pavlov, the Russian scientist, for
    a technical explanation.  In the early 1900s, his work with animals
    opened the door to further investigations with humans.  After the
    revolution in Russia, Lenin was quick to see the potential of applying
    Pavlov's research to his own ends.

    Three distinct and progressive states of transmarginal inhibition were
    identified by Pavlov.  The first is the EQUIVALENT phase, in which the
    brain gives the same response to both strong and weak stimuli.  The
    second is the PARADOXICAL phase, in which the brain responds more
    actively to weak stimuli than to strong.  And the third is the ULTRA-
    PARADOXICAL phase, in which conditioned responses and behavior patterns
    turn from positive to negative or from negative to positive.

    With the progression through each phase, the degree of conversion
    becomes more effective and complete.  The way to achieve conversion are
    many and varied, but the usual first step in religious or political
    brainwashing is to work on the emotions of an individual or group until
    they reach an abnormal level of anger, fear, exitement, or nervous
    tension.

    The progressive result of this mental condition is to impair judgement
    and increase suggestibility.  The more this condition can be maintained
    or intensified, the more it compounds.  Once catharsis, or the first
    brain phase, is reached, the complete mental takeover becomes easier.
    Existing mental programming can be replaced with new patterns of
    thinking and behavior.

    Other often-used physiological weapons to modify normal brain functions
    are fasting, radical or high sugar diets, physical discomforts,
    regulation of breathing, mantra chanting in meditation, the disclosure
    of awesome mysteries, special lighting and sound effects, programmed
    response to incense, or intoxicating drugs.  The same results can be
    obtained in contemporary psychiatric treatment by electric shock
    treatments and even by purposely lowering a person's blood sugar level
    with insulin injections.

    Before I talk about exactly how some of the techniques are applied, I
    want to point out that hypnosis and conversion tactics are two
    distinctly different things- and that conversion techniques are far
    more powerful.  However, the two are often mixed.....with powerful
    results.


    HOW REVIVALIST PREACHERS WORK

    If you'd like to see a revivalist preacher at work, there are probably
    several in your city.  Go to the church or tent early and sit in the
    rear, about three-quarters of the way back.  Most likely repetitive
    music will be played while the people come in for the service.  A
    repetitive beat, ideally ranging from 45 to 72 beats per minute (a
    rhythm close to the beat of the human heart), is very hypnotic and can
    generate an eyes-open altered state of consciousness in a very high
    percentage of people.  And, once you are in an alpha state, you are at
    least 25 times as suggestible as you would be in full beta
    consciousness.  The music is probably the same for every service, or
    incorporates the same beat, and many of the people will go into an
    altered state almost immediately upon entering the sanctuary.
    Subconsciously, they recall their state of mind from previous services
    and respond according to the post-hypnotic programming.

    Watch the people waiting for the service to begin.  Many will exhibit
    external signs of trance--body relaxation and slightly dilated eyes.
    Often, they begin swaying back and forth with their hands in the air
    while sitting in their chairs.  Next, the assistant pastor will
    probably come out.  He usually speaks with a pretty good "voice roll."


    VOICE ROLL TECHNIQUE

    A "voice roll" is a patterned, paced style used by hypnotists when
    inducing a trance.  It is also used by many lawyers, several of whom
    are highly trained hypnotists, when they desire to entrench a point
    firmly in the minds of the jurors.  A voice roll can sound as if the
    speaker were talking to the beat of a metronome or it may sound as
    though he were emphasizing every word in a monotonous, patterned style.
    The words will usually be delivered at the rate of 45 to 60 beats per
    minute, maximizing the hypnotic effect.

    Now the assistant pastor begins the "build-up" process.  He induces an
    altered state of consciousness and/or begins to generate the excitement
    and the expectations of the audience.  Next, a group of young women in
    "sweet and pure" chiffon dresses might come out to sing a song.  Gospel
    songs are great for building excitement and INVOLVEMENT.  In the middle
    of the song, one of the girls might be "smitten by the spirit" and fall
    down or react as if possessed by the Holy Spirit.  This very
    effectively increases the intensity in the room.  At this point,
    hypnosis and conversion tactics are being mixed.  And the result is the
    audience's attention span is now totally focused upon the communication
    while the environment becomes more exciting or tense.

    Right about this time, when an eyes-open mass-induced alpha mental
    state has been achieved, they will usually pass the collection plate or
    basket.  In the background, a 45-beat-per-minute voice roll from the
    assistant preacher might exhort, "Give to God.....Give to God.....Give
    to God....." And the audience does give.  God may not get the money,
    but his already wealthy representative will.

    Next, the fire-and-brimstone preacher will come out.  He induces fear
    and increases the tension by talking about "the devil," "going to
    hell," or the forthcoming Armegeddon.

    In the last such rally I attended, the preacher talked about the blood
    that would soon be running out of every faucet in the land.  He was
    also obsessed with a "bloody axe of God," which everyone had seen
    hanging above the pulpit the previous week.  I have no doubt that
    everyone saw it--the power of suggestion given to hundreds of people in
    hypnosis assures that at least 10 to 25 percent would see whatever he
    suggested they see.

    In most revivalist gatherings, "testifying" or "witnessing" usually
    follows the fear-based sermon.  People from the audience come up on
    stage and relate their stories.  "I was crippled and now I can walk!"
    "I had arthritis and now it's gone!" It is a psychological manipulation
    that works.  After listening to numerous case histories of miraculous
    healings, the average guy in the audience with a minor problem is sure
    he can be healed.  The room is charged with fear, guilt, intense
    excitement, and expectations.

    Now those who want to be healed are frequently lined up around the edge
    of the room, or they are told to come down to the front.  The preacher
    might touch them on the head firmly and scream, "Be healed!" This
    releases the psychic energy and, for many, catharsis results.
    Catharsis is a purging of repressed emotions.  Individuals might cry,
    fall down or even go into spasms.  And if catharsis is effected, they
    stand a chance of being healed.  In catharsis (one of the three brain
    phases mentioned earlier), the brain-slate is temporarily wiped clean
    and the new suggestion is accepted.

    For some, the healing may be permanent.  For many, it will last four
    days to a week, which is, incidentally, how long a hypnotic suggestion
    given to a somnambulistic subject will usually last.  Even if the
    healing doesn't last, if they come back every week, the power of
    suggestion may continually override the problem.....or sometimes,
    sadly, it can mask a physical problem which could prove to be very
    detrimental to the individual in the long run.

    I'm not saying that legitimate healings do not take place.  They do.
    Maybe the individual was ready to let go of the negativity that caused
    the problem in the first place; maybe it was the work of God.  Yet I
    contend that it can be explained with existing knowledge of brain/mind
    function.

    The techniques and staging will vary from church to church.  Many use
    "speaking in tongues" to generate catharsis in some while the spectacle
    creates intense excitement in the observers.

    The use of hypnotic techniques by religions is sophisticated, and
    professionals are assuring that they become even more effective.  A man
    in Los Angeles is designing, building, and reworking a lot of churches
    around the country.  He tells ministers what they need and how to use
    it.  This man's track record indicates that the congregation and the
    monetary income will double if the minister follows his instructions.
    He admits that about 80 percent of his efforts are in the sound system
    and lighting.

    Powerful sound and the proper use of lighting are of primary importance
    in inducing an altered state of consciousnes- I've been using them for
    years in my own seminars.  However, my participants are fully aware of
    the process and what they can expect as a result of their
    participation.


    SIX CONVERSION TECHNIQUES

    Cults and human-potential organizations are always looking for new
    converts.  To attain them, they must also create a brain-phase.  And
    they often need to do it within a short space of time- a weekend, or
    maybe even a day.  The following are the six primary techniques used to
    generate the conversion.

    The meeting or training takes place in an area where participants are
    cut off from the outside world.  This may be any place:  a private
    home, a remote or rural setting, or even a hotel ballroom where the
    participants are allowed only limited bathroom usage.  In
    human-potential trainings, the controllers will give a lengthy talk
    about the importance of "keeping agreements" in life.  The participants
    are told that if they don't keep agreements, their life will never
    work.  It's a good idea to keep agreements, but the controllers are
    subverting a positive human value for selfish purposes.  The
    participants vow to themselves and their trainer that they will keep
    their agreements.  Anyone who does not will be intimidated into
    agreement or forced to leave.  The next step is to agree to complete
    training, thus assuring a high percentage of conversions for the
    organizations.  They will USUALLY have to agree not to take drugs,
    smoke, and sometimes not to eat.....or they are given such short meal
    breaks that it creates tension.  The real reason for the agreements is
    to alter internal chemistry, which generates anxiety and hopefully
    causes at least a slight malfunction of the nervous system, which in
    turn increases the conversion potential.

    Before the gathering is complete, the agreements will be used to ensure
    that the new converts go out and find new participants.  They are
    intimidated into agreeing to do so before they leave.  Since the
    importance of keeping agreements is so high on their priority list, the
    converts will twist the arms of everyone they know, attempting to talk
    them into attending a free introductory session offered at a future
    date by the organization.  The new converts are zealots.  In fact, the
    inside term for merchandising the largest and most successful
    human-potential training is, "sell it by zealot!"

    At least a million people are graduates and a good percentage have been
    left with a mental activation button that assures their future loyalty
    and assistance if the guru figure or organization calls.  Think about
    the potential political implications of hundreds of thousands of
    zealots programmed to campaign for their guru.

    Be wary of an organization of this type that offers follow-up sessions
    after the seminar.  Follow-up sessions might be weekly meetings or
    inexpensive seminars given on a regular basis which the organization
    will attempt to talk you into taking- or any regularly scheduled event
    used to maintain control.  As the early Christian revivalists found,
    long-term control is dependent upon a good follow-up system.

    Alright.  Now, let's look at the second tip-off that indicates
    conversion tactics are being used.  A schedule is maintained that
    causes physical and mental fatigue.  This is primarily accomplished by
    long hours in which the participants are given no opportunity for
    relaxation or reflection.

    The third tip-off:  techniques used to increase the tension in the room
    or environment.

    Number four:  Uncertainty.  I could spend hours relating various
    techniques to increase tension and generate uncertainty.  Basically,
    the participants are concerned about being "put on the spot" or
    encountered by the trainers, guilt feelings are played upon,
    participants are tempted to verbally relate their innermost secrets to
    the other participants or forced to take part in activities that
    emphasize removing their masks.  One of the most successful
    human-potential seminars forces the participants to stand on a stage in
    front of the entire audience while being verbally attacked by the
    trainers.  A public opinion poll, conducted a few years ago, showed
    that the number one most-fearful situation an individual could
    encounter is to speak to an audience.  It ranked above window washing
    outside the 85th floor of an office building.  So you can imagine the
    fear and tension this situation generates within the participants.
    Many faint, but most cope with the stress by mentally going away.  They
    literally go into an alpha state, which automatically makes them many
    times as suggestible as they normally are.  And another loop of the
    downward spiral into conversion is successfully effected.

    The fifth clue that conversion tactics are being used is the
    introduction of jargon--new terms that have meaning only to the
    "insiders" who participate.  Vicious language is also frequently used,
    purposely, to make participants uncomfortable.

    The final tip-off is that there is no humor in the
    communications.....at least until the participants are converted.
    Then, merry-making and humor are highly desirable as symbols of the new
    joy the participants have supposedly "found."

    I'm not saying that good does not result from participation in such
    gatherings.  It can and does.  But I contend it is important for people
    to know what has happened and to be aware that continual involvement
    may not be in their best interest.

    Over the years, I've conducted professional seminars to teach people to
    be hypnotists, trainers, and counselors.  I've had many of those who
    conduct trainings and rallies come to me and say, "I'm here because I
    know that what I'm doing works, but I don't know why." After showing
    them how and why, many have gotten out of the business or have decided
    to approach it differently or in a much more loving and supportive
    manner.

    Many of these trainers have become personal friends, and it scares us
    all to have experienced the power of one person with a microphone and a
    room full of people.  Add a little charisma and you can count on a high
    percentage of conversions.  The sad truth is that a high percentage of
    people want to give away their power- they are true "believers"!

    Cult gatherings or human-potential trainings are an ideal environment
    to observe first-hand what is technically called the "Stockholm
    Syndrome." This is a situation in which those who are intimidated,
    controlled, or made to suffer, begin to love, admire, and even
    sometimes sexually desire their controllers or captors.

    But let me inject a word of warning here:  If you think you can attend
    such gatherings and not be affected, you are probably wrong.  A perfect
    example is the case of a woman who went to Haiti on a Guggenheim
    Fellowship to study Haitian Voodoo.  In her report, she related how the
    music eventually induced uncontrollable bodily movement and an altered
    state of consciousness.  Although she understood the process and
    thought herself above it, when she began to feel herself become
    vulnerable to the music, she attempted to fight it and turned away.
    Anger or resistance almost always assures conversion.  A few moments
    later she was possessed by the music and began dancing in a trance
    around the Voodoo meeting house.  A brain phase had been induced by the
    music and excitement, and she awoke feeling reborn.  The only hope of
    attending such gatherings without being affected is to be a Buddha and
    allow no positive or negative emotions to surface.  Few people are
    capable of such detachment.

    Before I go on, let's go back to the six tip-offs to conversion.  I
    want to mention the United States Government and military boot camp.
    The Marine Corps talks about breaking men down before "rebuilding" them
    as new men--as marines!  Well, that is exactly what they do, the same
    way a cult breaks its people down and rebuilds them as happy flower
    sellers on your local street corner.  Every one of the six conversion
    techniques are used in boot camp.  Considering the needs of the
    military, I'm not making a judgement as to whether that is good or bad.
    IT IS A FACT that the men are effectively brainwashed.  Those who won't
    submit must be discharged or spend much of their time in the brig.


    DECOGNITION PROCESS

    Once the initial conversion is effected, cults, armed services, and
    similar groups cannot have cynicism among their members.  Members must
    respond to commands and do as they are told, otherwise they are
    dangerous to the organizational control.  This is normally accomplished
    as a three-step Decognition Process.

    Step One is ALERTNESS REDUCTION:  The controllers cause the nervous
    system to malfunction, making it difficult to distinguish between
    fantasy and reality.  This can be accomplished in several ways.  POOR
    DIET is one; watch out for Brownies and Koolaid.  The sugar throws the
    nervous system off.  More subtle is the "SPIRITUAL DIET" used by many
    cults.  They eat only vegetables and fruits; without the grounding of
    grains, nuts, seeds, dairy products, fish or meat, an individual
    becomes mentally "spacey." INADEQUATE SLEEP is another primary way to
    reduce alertness, especially when combined with long hours of work or
    intense physical activity.  Also, being bombarded with intense and
    unique experiences achieves the same result.

    Step Two is PROGRAMMED CONFUSION:  You are mentally assaulted while
    your alertness is being reduced as in Step One.  This is accomplished
    with a deluge of new information, lectures, discussion groups,
    encounters or one-to-one processing, which usually amounts to the
    controller bombarding the individual with questions.  During this phase
    of decognition, reality and illusion often merge and perverted logic is
    likely to be accepted.

    Step Three is THOUGHT STOPPING:  Techniques are used to cause the mind
    to go "flat." These are altered-state-of-consciousness techniques that
    initially induce calmness by giving the mind something simple to deal
    with and focusing awareness.  The continued use brings on a feeling of
    elation and eventually hallucination.  The result is the reduction of
    thought and eventually, if used long enough, the cessation of all
    thought and withdrawal from everyone and everything except that which
    the controllers direct.  The takeover is then complete.  It is
    important to be aware that when members or participants are instructed
    to use "thought-stopping" techniques, they are told that they will
    benefit by so doing:  they will become "better soldiers" or "find
    enlightenment."

    There are three primary techniques used for thought stopping.  The
    first is MARCHING:  the thump, thump, thump beat literally generates
    self-hypnosis and thus great susceptibility to suggestion.

    The second thought stopping technique is MEDITATION.  If you spend an
    hour to an hour and a half a day in meditation, after a few weeks,
    there is a great probability that you will not return to full beta
    consciousness.  You will remain in a fixed state of alpha for as long
    as you continue to meditate.  I'm not saying this is bad- if you do it
    yourself.  It may be very beneficial.  But it is a fact that you are
    causing your mind to go flat.  I've worked with meditators on an EEG
    machine and the results are conclusive:  the more you meditate, the
    flatter your mind becomes until, eventually and especially if used to
    excess or in combination with decognition, all thought ceases.  Some
    spiritual groups see this as nirvana- which is bullshit.  It is simply
    a predictable physiological result.  And if heaven on earth is
    non-thinking and non-involvement, I really question why we are here.

    The third thought-stopping technique is CHANTING, and often chanting in
    meditation.  "Speaking in tongues" could also be included in this
    category.

    All three-stopping techniques produce an altered state of
    consciousness.  This may be very good if YOU are controlling the
    process, for you also control the input.  I personally use at least one
    self-hypnosis programming session every day and I know how beneficial
    it is for me.  But you need to know if you use these techniques to the
    degree of remaining continually in alpha that, although you'll be very
    mellow, you'll also be more suggestible.


    TRUE BELIEVERS & MASS MOVEMENTS

    Before ending this section on conversion, I want to talk about the
    people who are most susceptible to it and about Mass Movements.  I am
    convinced that at least a third of the population is what Eric Hoffer
    calls "true believers." They are joiners and followers.....people who
    want to give away their power.  They look for answers, meaning, and
    enlightenment outside themselves.

    Hoffer, who wrote THE TRUE BELIEVER, a classic on mass movements, says,
    "true believers are not intent on bolstering and advancing a cherished
    self, but are those craving to be rid of unwanted self.  They are
    followers, not because of a desire for self-advancement, but because it
    can satisfy their passion for self-renunciation!" Hoffer also says that
    true believers "are eternally incomplete and eternally insecure"!

    I know this from my own experience.  In my years of communicating
    concepts and conducting trainings, I have run into them again and
    again.  All I can do is attempt to show them that the only thing to
    seek is the True Self within.  Their personal answers are to be found
    there and there alone.  I communicate that the basics of spirituality
    are self-responsibility and self- actualization.  But most of the true
    believers just tell me that I'm not spiritual and go looking for
    someone who will give them the dogma and structure they desire.

    Never underestimate the potential danger of these people.  They can
    easily be molded into fanatics who will gladly work and die for their
    holy cause.  It is a substitute for their lost faith in themselves and
    offers them as a substitute for individual hope.  The Moral Majority is
    made up of true believers.  All cults are composed of true believers.
    You'll find them in politics, churches, businesses, and social cause
    groups.  They are the fanatics in these organizations.

    Mass Movements will usually have a charismatic leader.  The followers
    want to convert others to their way of living or impose a new way of
    life- if necessary, by legislating laws forcing others to their view,
    as evidenced by the activities of the Moral Majority.  This means
    enforcement by guns or punishment, for that is the bottom line in law
    enforcement.

    A common hatred, enemy, or devil is essential to the success of a mass
    movement.  The Born-Again Christians have Satan himself, but that isn't
    enough- they've added the occult, the New Age thinkers and, lately, all
    those who oppose their integration of church and politics, as evidenced
    in their political reelection campaigns against those who oppose their
    views.  In revolutions, the devil is usually the ruling power or
    aristocracy.  Some human- potential movements are far too clever to ask
    their graduates to join anything, thus labeling themselves as a
    cult-but, if you look closely, you'll find that their devil is anyone
    and everyone who hasn't taken their training.

    There are mass movements without devils but they seldom attain major
    status.  The True Believers are mentally unbalanced or insecure people,
    or those without hope or friends.  People don't look for allies when
    they love, but they do when they hate or become obsessed with a cause.
    And those who desire a new life and a new order feel the old ways must
    be eliminated before the new order can be built.


    PERSUASION TECHNIQUES

    Persuasion isn't technically brainwashing but it is the manipulation of
    the human mind by another individual, without the manipulated party
    being aware what caused his opinion shift.  I only have time to very
    basically introduce you to a few of the thousands of techniques in use
    today, but the basis of persuasion is always to access your RIGHT
    BRAIN.  The left half of your brain is analytical and rational.  The
    right side is creative and imaginative.  That is overly simplified but
    it makes my point.  So, the idea is to distract the left brain and keep
    it busy.  Ideally, the persuader generates an eyes-open altered state
    of consciousness, causing you to shift from beta awareness into alpha;
    this can be measured on an EEG machine.

    First, let me give you an example of distracting the left brain.
    Politicians use these powerful techniques all the time; lawyers use
    many variations which, I've been told, they call "tightening the
    noose." Assume for a moment that you are watching a politician give a
    speech.  First, he might generate what is called a "YES SET." These are
    statements that will cause listeners to agree; they might even
    unknowingly nod their heads in agreement.  Next come the TRUISMS.
    These are usually facts that could be debated but, once the politician
    has his audience agreeing, the odds are in the politician's favor that
    the audience won't stop to think for themselves, thus continuing to
    agree.  Last comes the SUGGESTION.  This is what the politician wants
    you to do and, since you have been agreeing all along, you could be
    persuaded to accept the suggestion.  Now, if you'll listen closely to
    my political speech, you'll find that the first three are the "yes
    set," the next three are truisms and the last is the suggestion.

    "Ladies and gentlemen:  are you angry about high food prices?  Are you
    tired of astronomical gas prices?  Are you sick of out-of-control
    inflation?  Well, you know the Other Party allowed 18 percent inflation
    last year; you know crime has increased 50 percent nationwide in the
    last 12 months, and you know your paycheck hardly covers your expenses
    any more.  Well, the answer to resolving these problems is to elect me,
    John Jones, to the U.S.  Senate."

    And I think you've heard all that before.  But you might also watch for
    what are called Imbedded Commands.  As an example:  On key words, the
    speaker would make a gesture with his left hand, which research has
    shown is more apt to access your right brain.  Today's media-oriented
    politicians and spellbinders are often carefully trained by a whole new
    breed of specialist who are using every trick in the book- both old and
    new- to manipulate you into accepting their candidate.

    The concepts and techniques of Neuro-Linguistics are so heavily
    protected that I found out the hard way that to even talk about them
    publicly or in print results in threatened legal action.  Yet
    Neuro-Linguistic training is readily available to anyone willing to
    devote the time and pay the price.  It is some of the most subtle and
    powerful manipulation I have yet been exposed to.  A good friend who
    recently attended a two-week seminar on Neuro- Linguistics found that
    many of those she talked to during the breaks were government people.

    Another technique that I'm just learning about is unbelievably
    slippery; it is called an INTERSPERSAL TECHNIQUE and the idea is to say
    one thing with words but plant a subconscious impression of something
    else in the minds of the listeners and/or watchers.

    Let me give you an example:  Assume you are watching a television
    commentator make the following statement:  SENATOR JOHNSON is assisting
    local authorities to clear up the stupid mistakes of companies
    contributing to the nuclear waste problems." It sounds like a statement
    of fact, but, if the speaker emphasizes the right word, and especially
    if he makes the proper hand gestures on the key words, you could be
    left with the subconscious impression that Senator Johnson is stupid.
    That was the subliminal goal of the statement and the speaker cannot be
    called to account for anything.

    Persuasion techniques are also frequently used on a much smaller scale
    with just as much effectiveness.  The insurance salesman knows his
    pitch is likely to be much more effective if he can get you to
    visualize something in your mind.  This is right-brain communication.
    For instance, he might pause in his conversation, look slowly around
    your livingroom and say, "Can you just imagine this beautiful home
    burning to the ground?" Of course you can!  It is one of your
    unconscious fears and, when he forces you to visualize it, you are more
    likely to be manipulated into signing his insurance policy.

    The Hare Krishnas, operating in every airport, use what I call SHOCK
    AND CONFUSION techniques to distract the left brain and communicate
    directly with the right brain.  While waiting for a plane, I once
    watched one operate for over an hour.  He had a technique of almost
    jumping in front of someone.  Initially, his voice was loud then
    dropped as he made his pitch to take a book and contribute money to the
    cause.  Usually, when people are shocked, they immediately withdraw.
    In this case they were shocked by the strange appearance, sudden
    materialization and loud voice of the Hare Krishna devotee.  In other
    words, the people went into an alpha state for security because they
    didn't want to confront the reality before them.  In alpha, they were
    highly suggestible so they responded to the suggestion of taking the
    book; the moment they took the book, they felt guilty and responded to
    the second suggestion:  give money.  We are all conditioned that if
    someone gives us something, we have to give them something in return-
    in that case, it was money.  While watching this hustler, I was close
    enough to notice that many of the people he stopped exhibited an
    outward sign of alpha- their eyes were actually dilated.


    SUBLIMINAL PROGRAMMING

    Subliminals are hidden suggestions that only your subconscious
    perceives.  They can be audio, hidden behind music, or visual,
    airbrushed into a picture, flashed on a screen so fast that you don't
    consciously see them, or cleverly incorporated into a picture or
    design.

    Most audio subliminal reprogramming tapes offer verbal suggestions
    recorded at a low volume.  I question the efficacy of this technique-
    if subliminals are not perceptible, they cannot be effective, and
    subliminals recorded below the audible threshold are therefore useless.
    The oldest audio subliminal technique uses a voice that follows the
    volume of the music so subliminals are impossible to detect without a
    parametric equalizer.  But this technique is patented and, when I
    wanted to develop my own line of subliminal audiocassettes,
    negotiations with the patent holder proved to be unsatisfactory.  My
    attorney obtained copies of the patents which I gave to some talented
    Hollywood sound engineers, asking them to create a new technique.  They
    found a way to psycho-acoustically modify and synthesize the
    suggestions so that they are projected in the same chord and frequency
    as the music, thus giving them the effect of being part of the music.
    But we found that in using this technique, there is no way to reduce
    various frequencies to detect the subliminals.  In other words,
    although the suggestions are being heard by the subconscious mind, they
    cannot be monitored with even the most sophisticated equipment.

    If we were able to come up with this technique as easily as we did, I
    can only imagine how sophisticated the technology has become, with
    unlimited government or advertising funding.  And I shudder to think
    about the propaganda and commercial manipulation that we are exposed to
    on a daily basis.  There is simply no way to know what is behind the
    music you hear.  It may even be possible to hide a second voice behind
    the voice to which you are listening.

    The series by Wilson Bryan Key, Ph.D., on subliminals in advertising
    and political campaigns well documents the misuse in many areas,
    especially printed advertising in newspapers, magazines, and posters.

    The big question about subliminals is:  do they work?  And I guarantee
    you they do.  Not only from the response of those who have used my
    tapes, but from the results of such programs as the subliminals behind
    the music in department stores.  Supposedly, the only message is
    instructions to not steal:  one East Coast department store chain
    reported a 37 percent reduction in thefts in the first nine months of
    testing.

    A 1984 article in the technical newsletter, "Brain-Mind Bulletin,"
    states that as much as 99 percent of our cognitive activity may be
    "non-conscious," according to the director of the Laboratory for
    Cognitive Psychophysiology at the University of Illinois.  The lengthy
    report ends with the statement, "these findings support the use of
    subliminal approaches such as taped suggestions for weight loss and the
    therapeutic use of hypnosis and Neuro-Linguistic Programming."


    MASS MISUSE

    I could relate many stories that support subliminal programming, but
    I'd rather use my time to make you aware of even more subtle uses of
    such programming.

    I have personally experienced sitting in a Los Angeles auditorium with
    over ten thousand people who were gathered to listen to a current
    charismatic figure.  Twenty minutes after entering the auditorium, I
    became aware that I was going in and out of an altered state.  Those
    accompanying me experienced the same thing.  Since it is our business,
    we were aware of what was happening, but those around us were not.  By
    careful observation, what appeared to be spontaneous demonstrations
    were, in fact, artful manipulations.  The only way I could figure that
    the eyes-open trance had been induced was that a 6 to 7
    cycle-per-second vibration was being piped into the room behind the air
    conditioner sound.  That particular vibration generates alpha, which
    would render the audience highly susceptible.  Ten to 25 percent of the
    population is capable of a somnambulistic level of altered states of
    consciousness; for these people, the suggestions of the speaker, if
    non-threatening, could potentially be accepted as "commands."


    VIBRATO

    This leads to the mention of VIBRATO.  Vibrato is the tremulous effect
    imparted in some vocal or instrumental music, and the cyle-per-second
    range causes people to go into an altered state of consciousness.  At
    one period of English history, singers whose voices contained
    pronounced vibrato were not allowed to perform publicly because
    listeners would go into an altered state and have fantasies, often
    sexual in nature.

    People who attend opera or enjoy listening to singers like Mario Lanza
    are familiar with this altered state induced by the performers.


    ELFs

    Now, let's carry this awareness a little farther.  There are also
    inaudible ELFs (extra-low frequency waves).  These are electromagnetic
    in nature.  One of the primary uses of ELFs is to communicate with our
    submarines.  Dr.  Andrija Puharich, a highly respected researcher, in
    an attempt to warn U.S.  officials about Russian use of ELFs, set up an
    experiment.  Volunteers were wired so their brain waves could be
    measured on an EEG.  They were sealed in a metal room that could not be
    penetrated by a normal signal.

    Puharich then beamed ELF waves at the volunteers.  ELFs go right
    through the earth and, of course, right through metal walls.  Those
    inside couldn't know if the signal was or was not being sent.  And
    Puharich watched the reactions on the technical equipment:  30 percent
    of those inside the room were taken over by the ELF signal in six to
    ten seconds.

    When I say "taken over," I mean that their behavior followed the
    changes anticipated at very precise frequencies.  Waves below 6 cycles
    per second caused the subjects to become very emotionally upset, and
    even disrupted bodily functions.  At 8.2 cycles, they felt very
    high.....an elevated feeling, as though they had been in masterful
    meditation, learned over a period of years.  Eleven to 11.3 cycles
    induced waves of depressed agitation leading to riotous behavior.


    THE NEUROPHONE

    Dr.  Patrick Flanagan is a personal friend of mine.  In the early
    1960s, as a teenager, Pat was listed as one of the top scientists in
    the world by "Life" magazine.  Among his many inventions was a device
    he called the Neurophone- an electronic instrument that can
    successfully program suggestions directly through contact with the
    skin.  When he attempted to patent the device, the government demanded
    that he prove it worked.  When he did, the National Security Agency
    confiscated the neurophone.  It took Pat two years of legal battle to
    get his invention back.

    In using the device, you don't hear or see a thing; it is applied to
    the skin, which Pat claims is the source of special senses.  The skin
    contains more sensors for heat, touch, pain, vibration, and electrical
    fields than any other part of the human anatomy.

    In one of his recent tests, Pat conducted two identical seminars for a
    military audience- one seminar one night and one the next night,
    because the size of the room was not large enough to accommodate all of
    them at one time.  When the first group proved to be very cool and
    unwilling to respond, Patrick spent the next day making a special tape
    to play at the second seminar.  The tape instructed the audience to be
    extremely warm and responsive and for their hands to become "tingly."
    The tape was played through the neurophone, which was connected to a
    wire he placed along the ceiling of the room.  There were no speakers,
    so no sound could be heard, yet the message was successfully
    transmitted from that wire directly into the brains of the audience.
    They were warm and receptive, their hands tingled and they responded,
    according to programming, in other ways that I cannot mention here.


    TV - THE MEDIUM FOR MASS TAKEOVER

    The more we find out about how human beings work through today's highly
    advanced technological research, the more we learn to control human
    beings.  And what probably scares me the most is that the medium for
    takeover is already in place!  The television set in your livingroom
    and bedroom is doing a lot more than just entertaining you.

    Before I continue, let me point out something else about an altered
    state of consciousness.  When you go into an altered state, you
    transfer into right brain, which results in the internal release of the
    body's own opiates:  enkephalins and Beta-end orphins, chemically
    almost identical to opium.  In other words, it feels good.....and you
    want to come back for more.

    Recent tests by researcher Herbert Krugman showed that, while viewers
    were watching TV, right-brain activity outnumbered left-brain activity
    by a ratio of two to one.  Put more simply, the viewers were in an
    altered state.....in trance more often than not.  They were getting
    their Beta-endorphin "fix."

    To measure attention spans, psychophysiologist Thomas Mulholland of the
    Veterans Hospital in Bedford, Massachusetts, attached young viewers to
    an EEG machine that was wired to shut the TV set off whenever the
    children's brains produced a majority of alpha waves.  Although the
    children were told to concentrate, only a few could keep the set on for
    more than 30 seconds!

    Most viewers are already hypnotized.  To deepen the trance is easy.
    One simple way is to place a blank, black frame every 32 frames in the
    film that is being projected.  This creates a 45-beat-per-minute
    pulsation perceived only by the subconscious mind--the ideal pace to
    generate deep hypnosis.

    The commercials or suggestions presented following this alpha-inducing
    broadcast are much more likely to be accepted by the viewer.  The high
    percentage of the viewing audience that has somnambulistic-depth
    ability could very well accept the suggestions as commands- as long as
    those commands did not ask the viewer to do something contrary to his
    morals, religion, or self- preservation.

    The medium for takeover is here.  By the age of 16, children have spent
    10,000 to 15,000 hours watching television- that is more time than they
    spend n school!  In the average home, the TV set is on for six hours
    and 44 minutes per day- an increase of nine minutes from last year and
    three times the average rate of increase during the 1970s.

    It obviously isn't getting better.....we are rapidly moving into an
    alpha- level world--very possibly the Orwellian world of "1984"-
    placid, glassy-eyed, and responding obediently to instructions.

    A research project by Jacob Jacoby, a Purdue University psychologist,
    found that of 2,700 people tested, 90 percent misunderstood even such
    simple viewing fare as commercials and "Barnaby Jones." Only minutes
    after watching, the typical viewer missed 23 to 36 percent of the
    questions about what he or she had seen.  Of course they did--they were
    going in and out of trance!  If you go into a deep trance, you must be
    instructed to remember- otherwise you automatically forget.

    I have just touched the tip of the iceberg.  When you start to combine
    subliminal messages behind the music, subliminal visuals projected on
    the screen, hypnotically produced visual effects, sustained musical
    beats at a trance-inducing pace.....you have extremely effective
    brainwashing.  Every hour that you spend watching the TV set you become
    more conditioned.  And, in case you thought there was a law against any
    of these things, guess again.  There isn't!  There are a lot of
    powerful people who obviously prefer things exactly the way they are.
    Maybe they have plans for?